Brand identity

CAF (Charities Aid Foundation) is the international non-governmental organisation providing specialist financial services to charities and their supporters.

Page Nine worked with CAF to launch their new brand identity at their Annual Conference on 11th November 2004. The project started with an assessment of the brand and its values, its desired positioning and how it was to work with the organisation's new marketing communications strategy.

Implementation ranged from Press and TV advertising, through exhibition materials, signage and CAF Bank online to brochures and other marketing collateral. Page Nine continues to work with CAF on projects to further develop the brand identity.

More CAF projects