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Consideration of your brand and its equity, its values (not just the logo as
identity), where and how sub-brands fit is the starting point of any
project.
We undertake comprehensive and collaborative reviews in order to create a
brand architecture/structure prior to designing the logo, stationery, web
site, collateral, signage, templates and assets. This involves understanding
more about your market sectors, services, ambitions and objectives and
should provide for a long term, sustainable flexible brand that encompasses
colour, imagery, graphics and tone of voice.
The marketing activity planned is integral to the presentation of the brand
- is it a priority to get more from the existing client base (selling in
more services), and/or new client base in existing sectors, and/or new
sectors? What are the marketing propositions (and which have top priority,
and when)? How do both of these fit into marketing campaigns?
Consistency of brand presentation across all media is key to its success. We
can create new brands and identities, develop existing themes for new
markets and challenges, and always incorporate existing values as part of
everything we produce.
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